August 20, 2006

Before spelling them out, learn to spell

I just came home from some running around with the roommate. Steve visited his father in the hospital, and I stuck around Lincoln Park to bowl while I waited for him.

Just before I reach that bowling alley, I usually pass a discount furniture dealer two blocks away. Now I have always been wary of discount dealers & rent-to-own places. It seems they would be the types to tack on unheard-of finance charges & unnecessary taxes to your rental bill, much like the way banks (and Sears) like to charge outrageous interest for having an account with them.

As a result, my respect for those rental places is muted, at best. This specific dealer always has their front windows littered with sign after sign proclaiming "Sale! Everything must go!" Strange, that usually means they're going out of business.

I meant to ho-hum my way through the property, looking at the signs & sighing at their visual pollution. There was even more of that from where that came from.

Who contracts these signs? Definitely not spelling majors, and this is a pain to me. I know not everyone can spell as well as me, but these are very simple oversights.

One sign proclaimed: "Lots of discount's". Since when do you put an apostrophe on that word? It means the discount is possessing something. Discounts do not possess anything; they are of their own worth. Another sign: "Great value's". Is there somebody employed there with the name of "Value"? Again, it's taken as a possessive word; when it's obviously not supposed to be.

There were multiple copies of these signs posted on the entire front facade. Boy, this was an embarassment. I passed by, thinking how they hadn't done their homework on the latest clearance sale.

Or, as the last sign put it, "Clearence Sale." No, no, no! Not every word in the English language is spelled as it's pronounced!

I'm sorry; it just drives me batty. If this is supposed to be a professional & reputable business, why are they communicating the opposite message?

My ex-girlfriend Holly's sister Michelle was a window painter back in the day for her local butcher shop. The only thing she told me about her work was: "You have to know how to spell in order to get the customers' attention." Well, my attention was gained today... but my respect didn't quite come with it.

We have to mind our P's & Q's in everything we do; that's just not happening. And we're left to wonder why Japan & all other developing countries are topping ours in education quality.