July 2, 2007

Discounting into oblivion

In an effort to clear out my email inbox, I placed a few "spam filters" into the account. The past two weeks, I can't begin to count the number of emails whose subject line was "Hi", then once opened, gives you a discounted price on Viagara, on-line purchases only.

The sea of spam never ends, despite what government says they will do about it (do-not call lists, busting spam factories, etc.).

So I don't get too much in my inbox anymore, except for the airline I work for - they send about five emails per week showing their super-discounted rates. Not wanting to spell out the company's name first-hand; all you'll need to know is that they were the ones who promoted the "find Jimmy Hoffa" on-line game. They may also be promoting their eventual demise with the outrageous prices they give their flights.

An $8 sale? A one cent sale? This week, that's right, you can go to Ft. Lauderdale from Detroit for $16.00 round-trip.

I wonder who the airline is going to hear it from first: The passengers, the workers, or the government?

I'm a worker, so they'd hear it from me first. And regular blog readers are all too familiar with the story as I've outlined it the past year. In a January meeting, there was a faint glimmer of hope that maybe 2007 would be the year we'd get a raise. In any event, we'd know by May.

May has come and gone without word on either side. Workers haven't been told yes or no. Yet any worker with half a brain will probably guess that their 2007 salary will remain the same after more of these stupid fares keep popping up; their so-called "Happy Sales". Resulting in, as well, filled planes every hour or every day, more bags, and more upset workers.

The passengers are saying a lot, too. I came across two websites addressing airline complaints, and you won't believe the number of complaints my airline had. Rude customer service, dirty airplanes, even people that needed to board a flight to be with their mother who was having emergency surgery, they were told "too bad". Obviously it hasn't hit the passenger throngs full-force, because you'd see something in the news about a backlash against the airline.

The government would be an interesting read. I'm not sure if it's government standard or industry standard, but a couple years ago I heard where it's not good news for an airline to run up a deficit for more than seven consecutive fiscal quarters.

How will the erratic marketing and outrageously insane pricing affect their bottom line, and, their very existence?